The Goal Of Consumer Research Essay - 1402 Words

An ecosystem is an integrated system of different participants that rely on one another. In consumer research, it is almost impossible to isolate one of the many factors that make up the field of consumer research. The goal of consumer research is to learn about consumer behavior. Quantitative research, qualitative research, and ethnography each have many pros and cons, and create a full, clear picture when used together. Each method provides an integral piece of the consumer puzzle; one cannot see the entire, finished image without each method. The following is an overview of the research methods and how they can be applied to this case study. Quantitative research: study data based responses obtained through things like consumer surveys. Quant data also includes big data which provides marketers with zoomed out data that clearly indicates consumer trends. Looking at big data trends can indicate where and when both Skinny and Nasty Girl products are being purchased and by whom. This could give marketers insight into what demographics are interested in their product (i.e. socioeconomic status, education, family structure, age, etc.). While this data would indicate clear trends, it would not help marketers to understand why consumers are making their decisions. Qualitative Research: driven by asking personal questions to determine why a consumer phenomenon happens. This can happen through interviews and focus groups. Understanding why consumers make their decisions isShow MoreRelatedMarketing and Career Aspirations Essay1284 Words   |  6 Pagesmarketing research. Through the process of achievement I want to gain immense knowledge and skills so that I can contribute as much as possible in the society as well as in the organization. My life goal is to be work in every possible way for the betterment of the society and return back to the society. I have always been a keen social worker and will continue to remain so. Marketing Research will support my career aspirations best as I aspire to make a career in it. Marketing research is the basisRead MoreManaging Customer Perceptions of the Business Environment for Competitive Advantage1743 Words   |  7 PagesSchool, UK and Warwick Jones, PhD University of the West of England, UK Journal of Customer Behavior, 2010, Vol. 9, No. 3, pp. 265-281 Article Summary Per Bendapudi and Berry, the environmental influences consumer behavior but does not influence consumers’ trust. Organizations have to research extent of how their marketing environment creates customers’ perceived behavior and also how individual factors of given environment add to that perception. While many other researchers and authors suggestRead MoreIs Marketing Art or Science1647 Words   |  7 Pagesthat is firmly rooted in data. Marketing is best understood as the meeting place for data and intuition, analysis and creativity, left and right-brain thinking. (Michael, J. Peter, J. 1999, p. 96) Marketing may be view from both business and consumers perspective. As a goods and services provider make marketing related decision such as choosing their customer are, what goods and services to offer, where to sell all this goods and services, what is the promotion technique, what is the market priceRead MoreEssay on Pillsbury Cookie Challenge694 Words   |  3 PagesChallenge What are consumer insights? In order to market a product, we must first understand customer needs and wants. Consumer insight is the information gathered about a target population in order to better align market strategies with consumer needs. The goal is to better understand the customer  ­ in the Pillsbury Cookie Case, Guillen focused on his cookie customers. What types of challenges can benefit from consumer insights? One type of challenge that can be solved using consumer insights is increasingRead MoreMarketing Strategies For A Marketing Strategy1235 Words   |  5 PagesMarketing strategies A marketing strategy is a description of goals that need to be achieved with marketing efforts. A marketing strategy is normally formed by an organizations business goals. Business goals and a marketing strategy should go hand-in-hand. A marketing strategy should consist of a clear goal of what has to be done, informing consumers about the product or services being offered, and also informing consumer of differentiation factors. The 4 P’s of marketing Marketing is a businessRead MoreSales Promotion1365 Words   |  6 PagesConsumer Behavior MBA Sem. – III IMP Questions Unit I 1. Describe the interrelationship between consumer behavior and marketing concept. (what is marketing and societal marketing concept, embracing the marketing concept and segmentation, targeting and positioning) 2. Describe the interrelationship between marketing research, market segmentation and targeting and the development of the marketing mix for a manufacture of mobile phone. (embracing the marketing concept, utilizing the conceptsRead MoreBusiness Analysis : Jaren Guinn Business941 Words   |  4 Pagesthat Jaren Guinn wants to. First, form utility means change the product’s form to make consumers convenience. For example, people will have a lot of book no matter what age they at, but book will occupy a lot of space. Therefore, company change the paper books to electronic books to help people save place. Also people can easily get their anywhere. Just like Apple Inc., they have an app call â€Å"iBook† consumers can open their eBooks there, and find the books they like and buy them. It is convenientRead MoreMarketing Analysis : Usaa s Motivation860 Words   |  4 Pages1. How does USAA enhance consumer motivation by making itself and its offerings personally relevant to customers? Motivation is defined as an intense urge to do something. This form of influence persuades consumers to achieve desired goals and objectives. In the case of USAA’s motivation their aim is to evoke a physiological state of and individual. Thus, USAA enhances consumer motivation and its offerings have personal relevance towards customers by targeting military families and using motivationRead MoreThe Problem Of Insufficient Planning1135 Words   |  5 Pagessame as today. Now millions of people use it worldwide, from the ages of eight to eighty years. They tend to use the internet in their day to day life to search everything they want from google, research information, read daily news and buy products from websites. It is a beneficial way to connect consumers to marketers to bring advertisements about products and services to them. This essay will first outline the problem of insufficient planning, secondly describe the challenges of the problems ofRead MoreMarketing Plan For Athletic Sports1079 Words   |  5 Pagescustomers. Our main goal is to maintain our brand identity, while also maintaining profitability. Athletics Supreme offers some of the best sporting products in the world, but by expanding our offerings into the apparel market we will be better. Athletics Supreme is focused on providing quality apparel and equipment but at a competitive prices for all consumers in pursuit of â€Å"one-stop† shopping. This marketing plan will focus on how to present the company to new consumers through the use of Political

The Civil Service Reform Act - 1446 Words

This paper explains the history of federal employee labor relations and the personnel system, along with an analysis of the most recent developments in the Civil Service Reform Act. The first section of the paper explain the importance of the civil services reform and how the ideology, electoral competition and political power gain forces political parties to make changes in policies and introduced reforms. In the next section I shed some light on early reform of 19th century in the United States. With the help of the 1996 Georgia Statues, I explain the radical civil services reforms, union busting and at will employment and highlights how â€Å"radical† civil service reform swept the United States and increase the number of at-will employees. Furthermore, the paper also signifies the merit system and ongoing challenges in civil services reform since the founding of the United States. In last section the paper give some reflection on current civil services condition and spe culate about the future of civil services reforms. Introduction: Governments across the United States have made several reforms in the civil services due to change in political and fiscal circumstances. Typically those reforms are in awake of the social, political and economic trends with in the government and its affiliated agencies. Nobody can deny the importance of the bureaucratic system and the work they perform on all level of the society. For the same reasons this bureaucratic system has deepShow MoreRelatedEssay about George Washington Plunkitt of Tammany Hall720 Words   |  3 Pagesto help the Tammany supporters. Plunkitts main complaint was against civil service examinations, but in his talks he also instructed young men how to be successful in politics by examining human nature and doing as e had done. The curse of civil service reform to George W. Plunkitt was that patriotic young men could not get jobs without passing the civil service examinations. Plunkitts objections about civil service reform are two fold, not only could young men not get the jobs without passingRead MoreComparative Public Administration1500 Words   |  6 Pagesinterdisciplinary, explanatory field of study which carries out cross-cultural investigations in order to provide solutions for management problems sooner and develop management technologies further. It is no accident that the field focuses upon growth, reform and capacity building since Comparative Public Administration is in many ways about identifying those best practices which promote the most desirable organizational structures and processes. This idealistic goal involves finding functional patternsRead MoreWhy Did The Europeans Leave For The Us?1121 Words   |  5 PagesChinese arrived. Many helped build the nation’s railroads. immigration was limited by a congressional act in 1882. 1884: Hawaiian planters could recruit Japanese workers. Emigration boom. Opportunity Q. What immigrants came from the west indies and Mexico? E. 1. 260,000 immigrants arrived. 2. Jobs were scarce 3. Industrial boom in the US seemed to promise work.’ 4. 1902 National Reclamation Act: created new farmland and drew Mexicans in. Encouraged the irrigation of arid land. Q. What was lifeRead MorePublic Personnel Administration And Collective Bargaining875 Words   |  4 PagesPublic Personnel Administration and Collective Bargaining. In chapter five, the author retrospectively revises the roots of the various reforms applied to managing human capital in the public sector. Since 1789 there have been three comprehensive periods that divide the progress of personnel practice in the United States. 1- The era of the â€Å"gentlemen† that occurred from 1789 until 1828. This era began with President Washington’s first administration and ended with the appointment of President JacksonRead MoreThe President Of The United States1864 Words   |  8 Pageslimited the president s ability to control the bureaucracy was cemented in 1883 with the Pendleton Civil Service Reform Act, which created the United States Civil Service Commission to enforce the regulations declared by the act; before being superseded by the Office of Personal Management, and the Merit Systems Protections Board with the passing of the Civil Service Reform Act of 1978. This act declared that positions within the federal government were to be awarded on the basis of merit, andRead MoreCritical Thinking Essay3477 Words   |  14 Pages121 should rebut the Governor’s proposed privatization of the DMV information systems management function â€Å"as an unfair management practice† that will lead to APEU members losing their jobs in a manner which â€Å"violates the principles of the Pendleton Act of 1883 â€Å"which stipulates that government jobs be awarded on the basis of merit and made it illegal to arbitrarily and capriciously fire or demote government employees† (Milestone Documents, n.d.) Step 2: What are the reasons? (Browne amp; KeeleyRead MoreThe Civil Service And Performance System1366 Words   |  6 Pagesand merit are important in the civil service (496). The contemporary civil service cultivated an ethic of civil service pursuant where the servants were expected to act by their subjective responsibilities (Thompson, 2006, 498). In Thompson s (2006) view, deinstitutionalization is happening in the civil service institution (500). Thompson (2006) speaks of civil service reforms about performance and merit. In his argument, the discussions of the civil service reforms have been dominated by managerialRead MoreThe Homeland Security Act Of 20021562 Words   |  7 PagesThe Homeland security act of 2002, was a major reconstruction of civil services in the United States of America, which had not happened since the passing of the Civil Service Reform act of 1978 (Brook King, 2007). Over the period of 24 years, minor modifications of civil service reform were established. The events that took place during the September 11 terrorist attacks would once more restructure the United States civil services. George H W Bush proclaimed in his state of the union addressRead More Ulysses S Grant Essay1572 Words   |  7 Pagesdeclined as well, it nevertheless continues to win him a steady following. Even his most faithful admirers, however, tend to end their studies conveniently at Appomattox, and one senses a wide regret that Grants public career extended beyond the Civil War. Taking note of this trend, John Y. Simon observes that some biographers seem to have wished that Grant had accepted Lincolns invitation to Fords Theatre on the night the president was shot- the night that John Wilkes Booth had intended toRead More The Gilded Age Essays1610 Words   |  7 Pagesinflation and make southern farmers’ debts easier to pay. A minor tariff reduction passed in 1894 under the anti-tariff Democrat, Grover Cleveland was the Wilson-Gorman Tariff. Although the Supreme Court fou nd it unconstitutional, part of the Wilson-Gorman Act also established an income tax. After failing to secure a low tariff, the Populists and the Democrats increasingly looked to Free Silver. Many industrialists said that they gave to charities and set up foundations for the poor people in the society

PRN Psychotropic Medication and Mental Health †Free Samples

Question: Discuss about the PRN Psychotropic Medication and Mental Health. Answer: Introduction: PRN medications are primarily given to the patients who shapes some signs of agitation and other psychotic issues as it aids in its management. It is ideally important for the person administering such medicine to make some regular follow up of the said patient so as to fully assist the patient in the recovery process without causing much effect to the lives of the patient. For the case of Philip who sufferers from dementia, it is prudent for his wife Mrs Lusk to fully ensure that the aforesaid prescription is taken at the required time to facilitate the patients quick recovery and reduce the agitation level in the patient which in essence causes anxiety and pacing (Best, Lynette. 2010).Moreover, it is the duty of Mrs. Lusk to note the difference between the daily medicine and the needed one. It is important to state that this PRN medication may be taken in two level. The first one is that it may be taken by the patient when they feel the level of agitation is increasing and thereby this implies that is may not be used on daily basis (Molloy, Field, Beckett Holmes, 2012). Nonetheless, the daily one implies it is used on daily basis till that time the patient would have completed their dose for that matter. Classification of PRN and its side effects There are various classes of PRN namely lorazepam, ibuprofen, diazepam, droperidol and procyclidine. Before administering this medication, it would be prudent for the nurse to give clarity on its usage for the patient or rather the family of the patients to know how best to administer it. The following questions would be very important for Mrs Lusk in administering the medicine to her husband. When is appropriate time to take the PRN medication? What is the specified period that this medication should be taken? The practitioners judgement Management may be impaired if they rely on series of inaccurate records of the patient (Stewart, Robson, Chaplin, Quirk Bowers, 2012). It is for this reason that the medic ought to fully examine the patient to ascertain their current state of health. There are multiple side effects associated with taking of PRN. This include loss of appetite, having dry mouth, constipating, having stomach upset and lastly developing nausea to a point of vomiting (R ussell, Rowett Currow, 2014). It is always important for Mrs Lusk to be in constant communication with their doctor in order to clearly advise on how to use PRN and also ascertain the level of improvement of Philip while using this drug. Considering ten condition of Philip, regular medical checkup would play a very instrumental role. References Best, Lynette Sandra. (2010).The use of analgesics in managing post-operating pain. Molloy, L., Field, J., Beckett, P., Holmes, D. (2012). PRN psychotropic medication Management and acute mental health nursing: reviewing the evidence.Journal of Psychosocial Nursing and Mental Health Services,50,8, 12-5. Russell, B. J., Rowett, D., Currow, D. C. (2014). Pro Re Nata Prescribing in a Population Receiving Palliative Care: A Prospective Consecutive Case Note Review.Journal of the American Geriatrics Society,62,9, 1736-1740. Stewart, D., Robson, D., Chaplin, R., Quirk, A., Bowers, L. (2012). Behavioural antecedents to pro re nata psychotropic medication administration on acute psychiatric wards.International Journal of Mental Health Nursing,21,6, 540-549.

The Business Model of Carnival Corporation

The Carnival Corporation Merged with Carnival PLC in the year 2002 in order to expand its operations. This merger led to a complete reconstruction with an aim of improving passenger satisfaction. Carnival Corporation is actually a market leader in the cruise operations industry (Woodside 275).Advertising We will write a custom report sample on The Business Model of Carnival Corporation specifically for you for only $16.05 $11/page Learn More The expansion has been well managed because the corporation has seen an increase in the number of cruise lines from the initial two brands to almost ten. This new brands have enabled the company to diversify its cruising operations to meet the different needs of its passengers. The corporation’s fixed costs include the cost of spare parts and other ship facilities. The value of currency exchange and fuel prices fall in the variable costs category. The business model of Carnival Corporation is very simple and e fficient. The company’s main objective is to provide the best cruising services to its passengers worldwide. The company has been improving its recreational and leisure facilities to suit customer needs. Its primary activities in the value chain for their services include providing the most enjoyable cruise vacations to its clients together with quality recreation and accommodation services. The decision making authority of Carnival Corporation is decentralized with the two units based in America and England making their independent decisions which are in line with the common strategies and policies of the company. The Company is only decentralized on the basis of geography but not in terms of projects and functions. This decentralized structure enables each unit to independently control and manage its brands (Conrady 177). The new structure was put in place in the year 2002 after the two companies merged. Despite the two companies being based in different countries, their co rporate strategies and objectives are similar. The main objective of the two units is to provide the best cruising services in the world. The structure of Carnival Corporation is simple and is easily understood by all the stakeholders because of its consistency with the corporate strategies and objectives. Carnival Corporation is an international cruise company that has a variety of leisure and recreational services compared to other cruise operators. It offers professional customer service to its visitors a thing that has made it to remain a market leader for a very almost a decade. Carnival Corporation has got a unique corporate culture where the welfare of visitors and passenger is given the first priority. This caring culture has made it to remain a market leader in the cruising industry for almost a decade. In order to showcase its services, the company has employed the use of on-line marketing to reach as many people as possible. This strategy has given Carnival Corporation a competitive advantage over other cruise operators. In line with the company’s strategy of increasing sales, Carnival Corporation has engaged the services of tour operators and wholesalers in selling its services.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More According to market research, many visitors prefer Carnival Corporation because of its diverse cruising services. These aggressive sales and marketing efforts have made Carnival Corporation to register more sales compared to other cruise operators. The online marketing strategy has captured both local and international markets. The revenues of Carnival have been increasing significantly since the 2002 merger. In the 2010 fiscal year, the company recorded $0.19 as earnings per share with 2011 recording $0.22 earnings per share. These figures demonstrate an increase in the financial standing of the company. The company’s strategy is to improve its performance in the stock market by boosting its quarterly dividends. One of the major research and development objectives is to come up with alternative and diverse cruise operations that are consistent with modern technological advancements. Research and development has enabled Carnival Corporation to diversify its operations .This diversification gives it a competitive advantage in the very competitive cruise operations market (Woodside 275). Carnival Corporation has got approximately 95 ships offering cruise services around the world. The number of ships has been increased to achieve the company’s mission of spreading its operations to al the countries in the world. The ships have a passenger capacity of approximately 200,000. The company has also invested in the hotel industry and has a total of 15 hotels that have an approximated 3500 guest rooms to offer accommodation for its visitors. This is consistently in line with the company’s div ersification strategy. The main objective of the human resource management is to hire professional in the hospitality industry that will enhance the company‘s objective of professional service delivery. The company has got approximately 10,000 employees with 85% of them hired as part-time and seasonal workers. Technological advancement has been achieved through elaborate research and development strategies. Works Cited Conrady, Roland. Trends and Issues in Global Tourism 2009. Berlin: Springer, 2009.Print. Woodside, Arch. Tourism Management, Analysis and Behavior. Cambridge: CABI Publishers, 2007. Print.Advertising We will write a custom report sample on The Business Model of Carnival Corporation specifically for you for only $16.05 $11/page Learn More This report on The Business Model of Carnival Corporation was written and submitted by user Kiera Wiggins to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Abigail Williams essays

Abigail Williams essays Arthur Miller describes Abigail Williams in, The Crucible as a very manipulative and vindictive person. She tends to be decisive in making the wrong decisions; she hurts others around her to get what she wants, john by herself and only for herself. Abigail thins highly of herself because she is worthy of proctors love yet Elizabeth is not. She says, Oh, I marvel how such a strong man [can be with] such a sickly wife(24 miller). This is the main reason why Abigail starts all of the rumors amongst the town. After Abigails brief affair with John proctor, she cannot accept the fact that the relationship has ended. She says, I look for John Proctor that took me from my sleep and put knowledge in my heart... you loved me John Proctor, and whatever sin it is, you love me yet(25 miller)! This desperation causes her to resent both proctor and his wife; this resentment leads to the accusation of Elizabeth Proctor of witchcraft. Because she gets hurt by John Proctor, She faces these, her own crises, by helping to escalate and create a witch hunt(10 Johnson and Johnson). Near the end of the book john tries to get Mary to confess about how everything done in the woods and how Abigail is telling all lies. Abigail is confronted with this and she lies about it. She then convinces the court that Mary is sending her soul in the shape of a bird and is trying to attack her. Being as devious as she is, she gets all of the girls to follow her lead in the lies. As Johnson and Johnson state, To escape discovery and punishment, Abby fearfully diverts the attention from discovery of her own misdeeds by pointing her finger at others(10). And that is exactly what she does throughout the book to try to get her one and only lover John Proctor back. One reason why Abigail holds onto John is because of how he is her first lover. John had cared for ...

Prehistoric Life During the Pliocene Epoch

Prehistoric Life During the Pliocene Epoch By the standards of deep time, the Pliocene epoch was relatively recent, commencing only five million years or so before the start of the modern historical record, 10,000 years ago. During the Pliocene, prehistoric life around the globe continued to adapt to the prevailing climatic cooling trend, with some notable local extinctions and disappearances. The Pliocene was the second epoch of the Neogene Period (23-2.6 million years ago), the first being the Miocene (23-5 million years ago); all of these periods and epochs were themselves part of the Cenozoic Era (65 million years ago to the present). Climate and Geography During the Pliocene epoch, the earth continued its cooling trend from previous epochs, with tropical conditions holding at the equator (as they do today) and more pronounced seasonal changes at higher and lower latitudes; still, average global temperatures were 7 or 8 degrees (Fahrenheit) higher than they are today. The major geographic developments were the reappearance of the Alaskan land bridge between Eurasia and North America, after millions of years of submersion, and the formation of the Central American Isthmus joining North and South America. Not only did these developments allow an interchange of fauna between three of the earths continents, but they had a profound effect on ocean currents, as the relatively cool Atlantic ocean was cut off from the much warmer Pacific. Terrestrial Life During the Pliocene Epoch Mammals. During large chunks of the Pliocene epoch, Eurasia, North America, and South America were all connected by narrow land bridges- and it wasnt all that difficult for animals to migrate between Africa and Eurasia, either. This wreaked havoc on mammalian ecosystems, which were invaded by migrating species, resulting in increased competition, displacement, and even outright extinction. For example, ancestral camels (like the huge Titanotylopus) migrated from North America to Asia, while the fossils of giant prehistoric bears like Agriotherium have been discovered in Eurasia, North America, and Africa. Apes and hominids were mostly restricted to Africa (where they originated), though there were scattered communities in Eurasia and North America. The most dramatic evolutionary event of the Pliocene epoch was the appearance of a land bridge between North and South America. Previously, South America had been much like modern Australia, a giant, isolated continent populated by a variety of strange mammals, including giant marsupials. Confusingly, some animals had already succeeded in traversing these two continents, before the Pliocene epoch, by the arduously slow process of accidental  island-hopping; thats how Megalonyx, the Giant Ground Sloth, wound up in North America. The ultimate winners in this Great American Interchange were the mammals of North America, which either wiped out or greatly diminished their southern relatives. The late Pliocene epoch was also when some familiar megafauna mammals appeared on the scene, including the Woolly Mammoth in Eurasia and North America, Smilodon (the Saber-Toothed Tiger) in North and South America, and Megatherium (the Giant Sloth) and Glyptodon (a gigantic, armored armadillo) in South America. These plus-sized beasts persisted into the ensuing Pleistocene epoch, when they went extinct due to climate change and competition with (combined with hunting by) modern humans. Birds. The Pliocene epoch marked the swan song of the phorusrhacids, or terror birds, as well as the other large, flightless, predatory birds of South America, which resembled meat-eating dinosaurs that had gone extinct tens of millions of years earlier (and count as an example of convergent evolution.) One of the last surviving terror birds, the 300-pound Titanis, actually managed to traverse the Central American isthmus and populate southeastern North America; however, this didnt save it from going extinct by the start of the Pleistocene epoch. Reptiles. Crocodiles, snakes, lizards, and turtles all occupied an evolutionary backseat during the Pliocene epoch (as they did during much of the Cenozoic Era). The most important developments were the disappearance of alligators and crocodiles from Europe (which had now become much too cool to support these reptiles  cold-blooded lifestyles), and the appearance of some truly gigantic turtles, such as the aptly named Stupendemys of South America. Marine Life During the Pliocene Epoch As during the preceding Miocene, the seas of the Pliocene epoch were dominated by the biggest shark that ever lived,  the 50-ton Megalodon. Whales continued their evolutionary progress, approximating the forms familiar in modern times, and pinnipeds (seals, walruses, and sea otters) flourished in various parts of the globe. An interesting side note: the marine reptiles of the Mesozoic Era known as  pliosaurs  were once thought to date from the Pliocene epoch, hence their misleading name, Greek for Pliocene lizards. Plant Life During the Pliocene Epoch There werent any wild bursts of innovation in Pliocene plant life; rather, this epoch continued the trends seen during the preceding Oligocene and Miocene epochs: the gradual confinement of jungles and rain forests to equatorial regions, while vast deciduous forests and grasslands dominated higher northern latitudes, especially in North America and Eurasia.

SOAPE Assignment Example | Topics and Well Written Essays - 250 words

SOAPE - Assignment Example In this case, the patient showed signs like constant diplopia, vomiting, headache, loss of appetite, general malaise and had also lost 25 kilograms in a period of five month (Croat 348). This includes the information gathered during the interview with the client in the objective and subjective. From the information gathered in diagnoses evaluation and interview with the patient, he experienced a lot of complications. The patient had a brain tumor which was in the process of enhancing the sellar region. The tumor or growths lead to more body complication like loss of weight, vomiting and headaches (Croat 349). The plan is composed of everything that can be done as a result of assessment. In this case for effective treatment the patient underwent resection of endoscopic tumor by the use of binostril endonasal. The use of linear accelerator in carrying out palliative radiotherapy is necessary for the patients (Croat

Meno's Paradox Assignment Example | Topics and Well Written Essays - 1000 words

Meno's Paradox - Assignment Example This evidenced in the argument between Meno and Socrates, whereby, they both agree on prior knowledge. Meno can be referred to as Socratic dialogue written by Plato. It aims to find the definition of arà ªte or virtue. In this regard, it means virtue in general manner rather than particular virtues such as temperance and justice. In response to Meno’s paradox, Socrates comes up with new ideas of immortality of the soul, the theory on knowledge as a recollection, which Socrates illustrates by posing a mathematical puzzle to one of Meno’s slaves. In this paradox, Socrates tries to find a distinction between true belief and knowledge. In this dialogue, Meno suggests that inquiry is not possible. The argument that meno brings forth is known as meno’s paradox. As a solution to this disturbing paradox, Socrates constructs a theory of recollection (Meno 71). Meno asks Socrates whether virtue can be taught. In response, Socrates says that he does not know anything like virtue and in his entire life; he has never known anyone who is virtuous. In their argument, Meno tries to define virtue as power of command with exceptions in that there are virtues for those who command and those who obey and that the power of command must be exercised either justly or unjustly. On his part, Meno is willing to accept that virtue exist and can be taught. On his side, Socrates had no difficulty of admitting that there is virtue of good, and that the goods whether of mind or body are under direction of knowledge. Basing on this assumption, it can be deduced that virtue is teachable. In this paradox, there are two notions involved in that it is possible to overcome Meno’s paradox without difficulty and on the other hand, Socrates theory of recollection which is used as a response to the paradox but as the solution. The Meno’s paradox states that a man cannot inquire either about what he or she does not know or what

Quantitative Research Design Essay Example for Free

Quantitative Research Design Essay Business research is, arguably, founded on the study of social interactions within the realm of commerce and trade. Until recently, such research has seen staunch counter-position of two research paradigms: quantitative and qualitative, the first deriving from positivism, the latter from interventionism. Indeed, the positions taken by individual researchers vary considerably between those like Bryman (1988) who argues for a â€Å"best of both worlds† approach by suggesting that qualitative and quantitative approaches be combined to those of scholars like Hughes (1997) whom counteracts by stating that such technicist solutions underestimate the politics of legitimacy that are associated with the choice of methods. It is the purpose of this essay to analyze these two research frameworks highlighting the positive aspects as well as the flaws and limits, and highlighting the rise of what is often referred to as the â€Å"mixed† method. All of this will be seen within a business contest. Specifically, looking at the author’s proposed future research in the realm of commercial negotiations, the arguments presented will reflect this sphere of research. Quantitative and qualitative research are based on different philosophical approaches and methodologies. Quantitative research derives from neo-positivist philosophy which underlines the belief in the presence of an absolute truth as its core foundation. This perspective of seeing the world translates in the utilization of research approaches founded on scientific analysis through statistical elaborations and mathematical models. The qualitative approach by contrast, does not highlight the presence of absolute truths but rather truths which are dependent on the particular perspective from which a phenomenon is observed through. This off-course entails that qualitative research is undertaken primarily through the adoption of narrative and logical deduction. These differences appear encapsulated in Best Khan’s (1989: 90-90) statement: â€Å"Quantitative research consists of those studies in which the data concerned can be analysed in terms of numbers†¦Research can also be quantitative, that is, it can describe events, persons and so forth scientifically without the use of numerical data†¦Quantitative research is more open and responsive to its subject. † From a first glance, it appears clear that there are substantial differences between the quantitative and qualitative approaches. Indeed, the way data is obtained, the flexibility in methodological application, the objective and subjective nature of the results obtained, are just a few of the most evident points of contrast. Such contracts has resulted in what has been defined as the â€Å"paradigm wars† which has highlighted and emphasized the incompatibility of the two approaches. For a protracted period of time the quantitative approach has been seen the best form of research for two main sets of reason. Firstly, scientific progress in the last century has projected the notion of the scientific approach as the most apt for explaining the world around us. Secondly, the advent of the â€Å"information age† from the 1980’s has seen the ability of elaborating a vast amount of data electronically thus further promoting the scientific approach as the best method to adopt for research. Recently however, the divide between the quantitative and qualitative has diminished to the point of many scholars advocating a debate on the merits of a mixed research methodology utilizing the strengths of both schools of thought. Indeed, the quest for obtaining the best possible research result has seen a reconceptualization of research methods with an integration of the two main philosophies which may be used to converge and convalidate (defined as â€Å"triangulation†), refute data or indeed inform new paths of enquiry. Indeed, research papers today often contain statistical data derived from the quantitative methodology which is then presented and formulated in interviews which put the data into the â€Å"real-world† perspective. The integration of the two approaches also makes sense when one starts to look at the commonalities between them. Indeed, both approaches share the following characteristics: -Research project design -Identification of information -Information management -Analysis of data -Empirical observations There are many other characteristics which instead differentiate quantitative and qualitative research, but a growing group of scholars are now perceiving these differences as positive in that they may reinforce rather than detract from each other. This is often referred to as â€Å"triangulation† and I believe this to be of paramount importance within the context of business research. Indeed, just like the integrated approach, the business sphere also is a mixture and fusion of statistics, and â€Å"hard† financial data in conjunction with â€Å"softer† narrative explanations derived from interviews, and focus groups. Delving even more specifically into my proposed realm of research which centers around the commercial negotiation methodologies adopted in multicultural environments and frontier markets, the integrated approach is, in my opinion, the only approach capable of providing a true and accurate framework for developing such research. This claim is further upheld if one considers the eleven ways in which it is possible to combine qualitative and quantitative research methods: 1)Logic of triangulation in which the findings from one type of study can be checked against the findings from the other type as above highlighted; 2)Facilitation of qualitative research for quantitative research. In this instance the qualitative research informs the quantitative method by providing essential background information and a context; 3)Facilitation of quantitative research for qualitative research. In this occurrence quantitative research methodology helps to inform the qualitative one by providing a filter and narrowing down the subjects which merit further investigation. 4)Quantitative and qualitative approaches are combined into one thereby furnishing a more in-depth analysis. 5)Structure process.

The I.R.A: Activists or Terrorists? :: essays research papers fc

I do not support the I.R.A, as I do not support Marxist or terrorists. The political wing of the I.R.A (Sinn Fein) is communists hiding under a nationalist stance. Gerry Adams is the man who heads the Sinn Fein; the man who replaced Martin McGuinness as the leader of the Sinn Fein. The actual I.R.A has splintered due to the communist tyranny the Sinn Fein has invoked on them. There’s the real I.R.A who are nationalists and wanted the British out. The will not talk to the British, as they feel they are foreign invaders. Then there's the Provo I.R.A and there nothing more then Marxist terrorist. There whole strategy is based on very fashionable Marxist politics. The current Provo I.R.A slogan â€Å"I ran away† plainly states,† It doesn’t matter if we are Marxist, just blindly follow usâ€Å". Now the I.R.A had a legit fight, but once there political wing got corrupted with the red disease, everything went down hill. They started going after protestant church es, little children and other innocent people. That's not tolerable, it’s one thing to go after military targets and other government institutes, but once you start going after innocent civilians, that's crossing the line between activist and terrorist thug. The U.D.A (Ulster Defense Association) is no better, as there more concerned with there drug trafficking, then defending Ulster from these Marxist Terrorist. Now I want a united Ireland, it sickens to me to hear bout these so called nationalists killing there own brothers over some church divisions. A united Ireland is what I want to see, I want to see them unite and rid Ireland of there true enemy, the Marxist who have for the last 40 years been playing with there lives. In the 1920’s, the British wanted to get out of northern Ireland as it was during World war 1. Britain did not have one solid voice. So they pulled out. There was a protestant majority that felt they where British, and wanted to stay British. So Britain decided to partition Ireland. The Brits would take control of the northern part of Ireland, and call it Northern Ireland. They would leave the rest of the island for the Irish. Neither side was happy about this outcome. The majority of the Irish bitterly accepted this. They felt Northern Ireland would collapse under it‘s own weight. A group of brave Irish nationalist did not stand for this, and fought tooth and nail to rise against the British.

Internet Critique Essay

Internet is an incredible and enormous source of information and, thereby, information searched on Internet must be evaluated for credibility to effectively serve the variety of users. This paper provides a critique of the website â€Å"Healthline†, according to the criteria of Thede and Sewell (2010). Healthline is one of the popular website among Internet users, that offers users to search for health topic and medical advise online (http://www.healthline.com). The users can find different treatment options available for a diagnosis as well as information about the drugs. It also allows the users to search for a specialist depending on their residential area. The criteria illustrated by Thede and Sewell (2010) is important in guiding users to differentiate between reliable and unreliable information. By using this criteria users become knowledgeable about evaluating the credibility of a website. The questions posed in the checklist prompt critical thinking process, and leads us to find the underlying intent of the website. The criteria assist users to check the validity of information by finding if the information is peer-reviewed or verified by qualified editor. Only if the found health information were from a valid scholarly source then it would be trusted. If the user’s intent is to validate the information then this criteria should be applied to any other website regardless of the underlying intent. For instance, commercial website’s sole intent is to sale their products. The Internet users now can search on the web for other websites that offer peer reviews on that product. Source Healthline runs by a company Healthline Networks Inc. Originally founded in 1999 but re-launched in 2005 with current name. Detailed description is given about the company’s motto, board of directors and management team in company-info section. A search for a specific disease results in a choice to go to different websites or choose the articles that are listed. If the editorial team does the article then no author name is specified, but it’s reviewed by a qualified MD with or without their credentials specified. But if the article is from an encyclopedia or another publisher, there is only author name is given with their affiliation and article’s published date but no author’s credentials. The last review date of an article is shown at the bottom of the page. The publisher name is shown as well with the copyright information. If author name is displayed, there is no link to contact the author. The link is available if the article is licensed from another publisher. There is no link available to contact the article reviewer. Funding Healthline is found to be a commercial site, generating its revenue mainly from the advertisement. It’s a free website for users. The home page is attractive and shows the advertisement at top and bottom of the page. There is also video advertisement with no audio, resulting in less distraction. The advertisements are clearly labeled and don’t spoil the user experience, therefore making the navigation easier. Validity and Quality The home page of Healthline shows the accessed date on top of the page and copyright information at the bottom. The last reviewed date is displayed at the bottom of each individual article. New articles are shown at the home page with the name of the editorial team member on top. But if user is looking for something specific then some of the articles searched are almost two years old. User has to thoroughly search for up to date information. There are appeared to be no content and typing errors. Information appears to be non-bias. The language used is comprehensible to a general user and lacks the jargon terms. If user navigates to the company info, the purpose of the website is clearly stated. Some of the articles are written by the editorial team and reviewed by an MD with published date but no credentials, while other articles are sourced from a third party publisher with some links functioning. The website claims that articles that are done by Healthline editorial teams are reviewed by the board of certified physicians and medical editors. Detailed information about Healthline medical advisory board and their editorial team is also available on the website, including the name of each member with brief summary of their credentials. Healthline acknowledges licensing the medical and health content from third parties for publication, with clear depiction of their name and a valid link. Some of their third party publisher reference partner include A.D.A.M., GALE Cengage Learning, Gold Standard, NBC Universal, StayWell, Harvard Health Publications, Reed Elsevier and more. Privacy Healthline privacy policy is well outlined in the company-info section. They clearly state what information they are collecting from users and with whom they share this information with. They gave a detailed overview of what type of anonymous information they are collecting. Anonymous information includes the type of queries done on the website by a user, but doesn’t include any personal information such as, name email-address or phone number. User can choose not to pass-on this anonymous information by disabling the cookies. Healthline pledges not to share any personal information of registered users to the third parties. In comparison to the recognized privacy policy statement of HON (Health on The Net Foundation, 2011) website, the personal information collected is also not shared with any third party. However, HON also gathers â€Å"non-personal† information using their web-server. HON’s privacy statement is short and lacks the details about the non-personal information. On the other hand, Healthline company-info section not only clarifies in detail to the users what are the â€Å"Cookies† and â€Å"Web Beacons†, but also specifies the privacy policy for the children under thirteen. Summary To summarize, the criteria by Thede and Sewell helps user develop a sense to evaluate the sources and credibility of information, based on author’s qualifications and credentials, source of publication, website’s purpose, and website’s privacy policy. All of the criteria are found to be of most importance in helping user to evaluate a website for credibility, especially if user is searching information about their health. The healthline doesn’t meet some of those criteria. The criterion of source is not met because of the lack of consistency in providing author’s name and credentials. Healthline needs to develop a consistency in displaying author’s name, credentials, affiliation, link to contact the author, article’s last reviewed date, and link to contact the article reviewer. The validity and quality criterion is also partially met. The third party publisher’s validity is verifiable in some case where links are functioning. Healthline needs to specify credentials of the article reviewers as well as the name of their editorial team’s member who wrote the article. Also the health information needs to be up to date. Healthline meets the criteria of funding and privacy policy. It clearly expresses its purpose, and acknowledges generating revenues form advertisement. Its privacy policy gives user a detailed view about the anonymous and personal information and how it is used, gaining user’s trust.

All About Dyes

No one really knows how or when people first learned that colors could be taken from natural materials to be transferred onto stone, wood, clay, skin, or cloth. Many early discoveries were probably accidental: a section of cloth stained brown by someone sitting on iron-rich soil; a cook’s hands absorbed color from food during preparation. An interest for color is next to human nature. Color perceives life, things, moods and movements as well as taste. Can you imagine a world devoid of color? Certainly not. For example, an art aficionado cannot properly appreciate Michelangelo’s painting of â€Å"The Last Supper† if it lacks color because color depicts the theme of that painting. Mercifully, necessity always comes into play for as they say, â€Å"necessity is the mother of all inventions†. Man’s necessity drove him to be resourceful and make things out of nothing either by accident or sheer force of nature, to fulfill his needs and improve the lives of others. The discovery of coloring materials such as dyes were the by-products of a man’s never-ceasing thinking cap, signaling a domino effect to the invention of synthetic dyes—dyes produced from chemical infusions. This paper will discuss the common information one has to learn in order to know the benefits people gain from using dyes and to use it with concern on its effects on the environment and on the user itself. The process of tie-dyeing, a method common in many societies and in the fashion industry, will also be discussed as a form of craft and an alternative to the different fashion trends being followed today. Origin and History A dye is a substance capable of coloring materials such as textiles, paper or plastics and is generally applied in a solution or dispersion. Dyes, as said are usually of natural origin but nowadays are all synthetically made. Various discoveries were made by leading chemists such as Peter Woulfe, Michael Faraday and Sir William Henry Perkin as the years progressed. Earliest records of using dyestuffs dates’ way back 2600 B. C. in China. As no chemical-producing colors were yet to be invented, colors were derived by natural means. Natural dyes such as quercitron, a black oak’s bark yields a yellow dye, and cudbear, a red or purple dye obtained from lichens used as a colorant in pharmaceutical preparations were some early sources. Cudbear is another natural dye patented by its discoverer Dr. Cuthbert Gordon. From dated artifacts and early manuscripts we know that long before the Christian era many civilizations in various parts of the world were using dyes and pigments for many purposes. All dyes available to men from antiquity came from natural sources. Most of these were vegetable extracts and a few were from animal products a popular example of which was the Tyrian purple dye derived from a Mediterranean mollusk murex, utilized for the emperor’s robes and tunic (http://www. dyesonline. net). Hence, the colors produced from these sources were scarce and limited. The middle Ages and early years of the Renaissance saw the dye industry spread from the eastern Mediterranean toward the west and northward into Europe. It is said that there were some 200 dye enterprises in Jerusalem during the 12th century. In 1160 A. D, Jewish dyers gained influence westward and took control of most of the Italian dye industry. Florence, Italy in the 14th century was famous for their dye works. As the Renaissance progressed and Europe began importing indigo and other dyes, controversy arose concerning the handling and control of foreign dyestuffs (http://www. herbsociety-stu. org/Dyeing. htm). Dyes were also a part of the ancient Egyptian civilization. Proofs were unearthed Egyptian mummies wrapped a cloth dyed red, probably from the juice of the madder plant. Even Alexander the Great of Macedonia fooled his adversaries by sprinkling red dye on his army to deceive that they were mortally wounded. Based on legend, dyes were a part of a Roman civilization. The demi-god Hercules discovered Tyrian purple, when his dog bit a snail which stained his jaw purple. It can be explained why most of the kings and queen’s robes were usually purple. The color indigo is found in many antique quilts, both in cloth dyed by traditional methods of vat dyeing, and fabric that has been synthetically-dyed. In Malaysia and Indonesia, a method called Batik dyeing was used in ancient times. It employs wax treatment to the cloth beforehand to produced unusual designs and patterns to the cloth. From natural dyes came the discovery of producing synthetic dyes that can be used easily and can adopt well when applied into different kind s of surfaces and fabrics. The British chemist, Peter Woulfe, treated the natural dye indigo with nitric acid to create picric acid. Though able to stain various materials yellow, it was not used for this purpose until the late 1840’s (http://www. micro. magnet. fsu. du/micro/gallery. html). The birth synthetic dyes started with the discovery of Scottish chemist, Sir William Henry Perkin of â€Å"mauve or mauveine†, a pale purple dye obtained from crude aniline, and the first synthetic dye to be manufactured and used. This breakthrough opened the possibilities of creating a variety of dyes through the synthesis of materials. The emergence of synthe tic dye industries phased out the previously used natural dyes among manufacturers. Composition Chief compositions of dyes are substances synthesized from aromatic hydrocarbons such as toluene, benzene and naphthalene. Traditionally, hydrocarbons were derived from a raw material called coal tar. Coal tar is a thick black liquid obtained by the destructive distillation of bituminous coal in coke oven or retort to give such important products such as benzene, discovered by Michael Faraday, phenol, naphthalene and creosote. As the name suggests, hydrocarbons are compounds that contain hydrogen and carbon only (Sakheim and Lehman, p. 248). Sources of hydrocarbons are petroleum and natural gas. Classification Dyes are classified in several ways. They may be classified to the fiber or materials to which they are applied or on their chemical contents. Types of dyes include direct or substantive dyes, which can color fabrics with the aid of an affixing agent called mordant; disperse dyes, which are generally used to dye nylon and other hydrophobic fibers, the fiber-reactive dyes, mordant dyes and vat dyes (Abrahart, p. 7). Vat dyes such as indigo are commonly used for cotton and other cellulosic fibers. Direct dyes are cheaper in usage because it can be applied by just simply dipping the fabric in the solution. Fixation rate or the rate of how fast a dye stains a material may depend on the pressure, heat and the ability of the substance to permeate the given material. Other types include Azo dyes. It is the largest group of dyes. All types of azo dyes amount to over one thousand and are commercially the most important class of synthetic coloring (http://www. dyesonline. net). Forms Forms of dyes include powder, granules, pastes, liquids, pellets and chips to suit different kinds of surfaces and fabric textures and also for flexibility in application. Liquid and powder dyes are generally for fabrics. Forms of dyes are alternated to best adopt to heat, weather conditions, ultra-violet rays and also in reinforcing fiber, free from heavy metals. Methods The process of dyeing may be done depending on the specific dye to be used as well as the material on which it will be applied. Silk, wool and some other textiles may, for instance, be directly applied by simply dipping them into the colorant (http://micro. magnet. fsu. edu/micro/gallery/dyes. html). In the Philippines, the method of dyeing involves dissolving the powdered dye into boiling water. The t-shirt to be dyed beforehand is tied with rubber bands on desired area of the shirts to create circular designs or prints. Other method involves the use of vats and the affixing agent mordant for better color cohesiveness. Uses Anything can be tie dyed – T-shirts, jeans, sheets, pillowcases, fabric, scarves, and sportswear. From acting as colorants in plastics as well as in the field of biotechnology, Dyes were commercially used in the textile industry for variations in fabric colors such as in t-shirts, handkerchief, draperies and other fabrics. The world of art has never been the same again since the emergence of different color variations from acrylic supplies. The first acrylic-based color was Prussian blue. In the field of cosmetics, hair dyes were invented. The first hair coloring was sold in 1907 in France. In 1956, Miss Clairol became the first in-home hair dye that was also used as a shampoo (Buckley, p. 72). Photography also benefited from the invention of dyes. Men like Eastman-Kodak, Daguerre and Niecephore made used of dyes in their attempt to improve photography by putting in colored forms (Rigg and Stone, p. 8). Dyes are also used as a colorant for food and drinks. Carbonated drinks, junk foods and preserved foods make use of dyes to stimulate appetite among its patrons. Other dye applications includes paper and pulp products, adhesives, art supplies, beverages, ceramics, construction materials, glass, paints, polymers, soaps and in the industry of inking and tinting. Modern technology made money and investment s in this industry. Without dyes, we never would have colored printed documents from the computer. In fashion, dyed shawls became a part of a person’s accessory. Beautiful sarongs and malongs with varying styles and designs can be seen almost everywhere on the beach. Men and women alike cannot resist showing off their fashion statements, whether in or out of the sun. Dyes are an integral part of Microbiology. Dyes are used to make microorganisms distinctly visible and or to differentiate them. Crystal violet (C-8650) and safranine (S-0700) are the two dyes that are used in Gram’s stain, a technique of staining to classify bacteria respectively. In it, a bacterial specimen is stained with crystal violet, afterwards it is treated with iodine solution, decolorized with alcohol and lastly again counter-stained with safranine. It has been found out that Gram-positive bacteria is able to retain the violet stain, while Gram-negative cannot (http://dyespigments,com/applications. html). Tie-Dyeing Tie-dyeing method is common to hand-loom weavers of the ancient times and became popular in the revival of craft in the 1960's. It is used to decorate curtains and table cloths but is now been utilized to create artistic designs on casual clothes. Since then tie-dyed clothes and cloths are now a common feature in craft fairs. Even though tie-dyeing is truly an art, the process can involve ordinary people and engage them in relatively easy methods on designing their clothes. First, the materials to be used must be prepared. Home tie-dyeing do not require any chemicals of some sort thus removing the risks of hazardous exposures. Materials include cotton t-shirt, dye in various colors, rubber gloves, rubber bands, salt, mixing containers, and water. The rubber gloves do not only prevent the person to color his or her own hands with dye but also prevents harmful dusts common in dye powders. Mixing containers are used in mixing dyes to have different colors and also used for dipping the clothes. The rubber bands will be used to tie the shirts. Other safety instruments like a face mask should be used. The next step is to tie portions of the shirt. Different techniques in tying can create different patterns and designs. Basically, the areas tied by the rubber bands become the border of colors. Through random or patterned ties, horizontal pleats create vertical stripes and vice versa, one can create designs using the rubber bands. However, one should make sure that the ties are tight to prevent the dye from penetrating and coloring the entire cloth. Using the instructions provided by the manufacturer, mix the dyes accordingly in separate containers. Some powder dyes generally require to be mixed in boiling or hot water in order to dissolve. Do so carefully. One may also combine colors to create other desired but unavailable ones. After it is mixed add a few teaspoons of salt to the mixture. The salt can help set the pigment of the dye. Using rubber gloves, swirl the tied shirt in the dye mixture, immersing different areas in different dye colors. Leave the areas soaked for about an hour for it to fully absorb the colors. After soaking let th shirts sit and dry for about 3-4 hours. After drying rinse it with water and remove the rubber bands. Tie-dyeing is usually constituted with trial and error. The maker cannot really see the designs made by his or her ties. However one should always make sure that the ties are tight. Also, proper working clothes should also be worn. Old clothes are suggested and rubber gloves are required. Lastly, always protect work areas with old newspapers and other protective materials to prevent it from being colored. Environmental Issues and Health Hazards For one thing, dyes are toxic. As synthetic dye industries began to flourish with time, certainly, there is need to produce dyes in large quantities and efficiencies. And since dyes are chemically synthesized, environmental hazards were encountered by dye manufacturers and textile companies. In the research, Health Hazards in the Dye Industry, A. K. Smith, M. D. hazards concerning chemical compounds threaten workers in crowded dye industries of severe diseases. Smith saw the mixture of nitric and sulfuric acids used to nitrate benzine or toluene components as very dangerous to workers exposed on such mixed acids. Nitrous fumes also causes severe respiratory conditions together with atomized acids including nitric peroxide which can be inhaled by workers in the industry. Hair products like hair dyes in cosmetics are said to be harmful to the scalp when a person changes his hair color frequently. Chemicals like AZO in dyes can easily penetrate the scalp and may cause itchiness, allergies and irritation, even cancer as recent studies shows. In the world today, we are exposed to many agents, some of them naturally occurring and some of them man-made, that either cause direct genetic damage or therefore might be able to produce cancers, or which alter our hormone levels which might encourage cancerous cells to grow. Powder dye in particular can cause adverse health effects like asthma, eczema, and severe allergic reactions on people exposed to its dust. The handling of powder dye and its transfer from large to small containers releases dust which may be inhaled or may stick on a worker's skin. This exposure to dust are also perceived to be a source of cancer due to its potent occupational carnocinogen (Wallace). From the invention of the first synthetic organic dyes in mid 19th century till late sixties, textile world was oblivious of the hazardous effects of textile dyes on humans, living species and environment in general. Also, then came the findings of the various Research Institutes of Europe who were engaged in the field of Textile research, that some of these dyes are potentially carcinogenic. The manufacturing of Eco-labeled dyes are now being promoted to increase awareness on the adverse effects of using dyes on human health and on the environment. Though many new policies are making it hard for the dye industry to survive, these new regulations are necessary for human and environmental welfare. â€Å"The extensive use of dyes often poses pollution problems in the form of colored wastewater discharge into environmental water bodies,† said by R. Kaur, TPS Walia, and Sumanjit in a research presented in the Online Journal of Health and Allied Sciences. A lot of cases throughout the whole world are reported about the roles of dyes in connection with variety of skin, lung, and other respiratory disorders. † They also added that the chemicals in dyeing processes causes variations in wastewater chracteristics like pH, color, and chemical oxygen demand. These changes in characteristics prevents typical wastewater treatment facilities and procedures from handling con taminated waters effectively. In 2006, the Yellow River in China has been reported to have turned red caused by the discharge of dyed water in the river (AP, 2006). China is known to be a major user of dyes even in the ancient past and is still using it in large quantities. The accident turned a half-mile section of the river into bright red due to spill and then feared to have some toxic effects on the people around the area. It would take some time in chemistry to produce products that are environment-friendly. People should do their share in making this world a healthy place to live in. Conclusion Certainly colors are everywhere. People can find it even in the most unexpected materials. Dyeing has been used for thousands of years already starting with soil and certain leaves as sources of colors. Now certain chemicals can be used to create artificial colors in decorating cloths for various uses. Dyes are also being utilized in fashion, through hair coloring and clothings. Various forms, powder, liquid, or chips are made to fit in every methods. Regardless of its many uses, careful application should be maintained in order not only to protect ourselves from its hazardous implications but also to prevent our environment from deteriorating due to wastes. Still, one can never erase the diverse benefits people have from using dyes, simply on its adding of color in their life. Online Sources http://micro.magnet.fsu.edu/micro/gallery/dyes.html March 01,2004 http://dyespigments,com/applications.html http://www.herbsociety-stu.org/Dyeing.htm. http://www.dyesonline.net http://www.tokyopop.com/Robofish/tp_article/286950.html http://www.greenbeans.co.nz/index.php?main_page=index&cPath=265_209 http://www.wormspit.com/dyeing.htm http://www.pburch.net/dyeing/howtotiedye.shtml

Choking In Sports Essays - National Football League Season

Choking In Sports Essays - National Football League Season Choking In Sports I was sitting in my chair in my room watching a college football game on ESPN2, and I was looking for a topic for my report. I knew it would have to do with sports in some way. As I was watching the game, I realized that this game was getting interesting. A unranked, unknown team was beating a ranked team with a whole lot of talent. The game was getting close and before I knew it there was only 7 second left in the game. The unranked team had the ball at their opponents 25 yard line and were inning up for a field goal. There kicker was going to be a pro soon and was automatic. He made three field goals already that game. He was inning for what seemed like an easy field goal. This field goal meant a huge upset. There was no wind. It was a shoe in, but the kick went wide. He shanked the kick and team lost. Why would he do that? He had the leg? Why did he shank it? That is what I am going to write about. I wanted to know why player choke and what does it do to their careers. I will diss ect what happened to Mitch Williams and Scott Norwood. Two players who choked in big games and lost their careers because of it. They played in two different sports, but have similar positions. I will go through each position and what the NFL and MLB expects of these players. I will show you what kind of pressure Mitch Williams and Scott Norwood went through. I will use articles from sport web sites, and articles from Newsday magazine. I think that choking effects so many people and the outcome of games. Fantastic athletes that do there job with ease, but when it comes down to the big game, they play like how you and I would play. First, lets examine what a kickers job is in the sport of football(specifically in the NFL). The kicker is a specialist whos sole purpose is to kick the football into the goal post. In the NFL, if the kicker fails to kick the field goal in about 80 to 90 percent of the time, the kicker is released or fired. This is the way the NFL is. The trick to being a great NFL kicker is consistency and wits. The kicker makes, at average, the league minimum which is $250,000 a year.(Tj Simers, 1997) They only receive one to two year contracts. The biggest being Morten Andersen, who is one of the greatest kickers of all time, so you have to be the best to get good contracts. His contract is for about five years, all not guaranteed, for $870,000 dollars a year. There are reasons for this. The big thing for kickers in the NFL these days are a strong legged kicker who can make the 50+ yard field goals on command. The need for short range, but automatic kickers like Gary Anderson, kicker for The Minne sota Vikings, is not being emphasized. Most teams are all looking for the Morten Andersens and the Jason Elams.(Peter King, 1998) Although, like life you cant have both unless you are the cream of the crop. John Hall has one of the biggest legs in the business, but he only made 18 field goals out of 27 tries. This is not a good average, but since he can make these long field goal with ease, he keeps his job, for now. Most of the kicker hired are fired within only two years because they cannot keep this same standard and not have a toll on them physically and mentally which bring us to my topic. Chris Jacke and Adam Vinatieri are hoping Super Bowl XXXI won't come down to a last-gasp field goal, because they both have a case of the nerves. Jacke and Vinatieri both realize the Super Bowl can be a graveyard for a field-goal kicker. One wide right one, in particular, was SB XXV goat Scott Norwood of the Buffalo Bills. I was pulling for Norwood. In that situation, you have to pull for the kicker. I felt for

5 Tips to Prepare for a Job Interview

5 Tips to Prepare for a Job Interview A good interview can mean the difference between a new job and more months on the unemployment line. There’s one rule when it comes to the contemporary job hunt: you can never be too prepared. Let’s take a closer look at why interviews are so important and what you can do to ace your next interview. Know the JobJob postings are carefully crafted to convey a message to potential job applicants. Have you thoroughly reviewed and analyzed the job posting? Doing so can give you valuable insights into what a company is looking for to fill a particular vacancy with the right candidate.Rather than playing it by ear, be proactive. Take time to match up your own qualifications - including skills, knowledge, experience and character traits - against the job description. The more matches you make, the more closely your candidacy will align with a prospective employer’s expectations. Review this list before the interview to optimize your chances of impressing when job-speci fic questions arise.Know the CompanyThe internet has opened up a whole new world to job seekers. There’s no â€Å"flying blind† when it comes to selling yourself to a company you don’t know. A breadth and depth of information - from logical strategies to corporate culture - is readily available via web pages and social media. Researching the company doesn’t just help you be more prepared to answer any question that come your way; it also indicates initiative and interest to employers.This is also an opportunity to use social networking sites to your advantage. Do any of your friends or contacts have a relationship with a prospective employer? If so, they become a potentially valuable source of information.And be sure to evaluate your own social networking accounts, and clean up, if necessary. The best interview in the world won’t overcome an inappropriate Facebook photo.Demonstrating knowledge of the market in addition to the prospective company also contributes to your ability to make a winning impression. Are there any interesting industry trends happening right now? How is the company positioned within the current market? Today’s employers aren’t just looking for the â€Å"yes men† of days past. Rather, they’re looking for progressive-minded leaders who will forge the path to innovation.Practice Makes PerfectThe more confident you are in your ability to answer questions, the more positively you’ll represent yourself to prospective employers. Enlist the help of a family member or friend in advance to practice with you. While it may seem silly, it will lay the groundwork for a successful and in-control interview. Make sure to review these 6 hardest interview questions and be ready to tackle these questions with thoughtful answers that will help you land the job.In addition to practicing answering questions, make sure to have plenty of questions of your own. Ultimately, the interview is as much an opportunity for you to get to know a prospective employer as it is for a prospective employer to get to know you.The Clothes Make the Man/WomanFor better or for worse, we live in a world where material things matter. Choose a professional interview outfit and have it ready at all times. Business attire is essential for interviews with professional organizations. More casual environments may require less formal clothing, but the commitment to a neat appearance and personal grooming remains.Etiquette MattersYou’re not just being judged on what you say during an interview. You’re also being judged on what you do. Maintain a polite and pleasant demeanor with everyone you meet - from your fellow elevator resident to the receptionist.Body language plays an increasingly important role with employers: sit upright, maintain eye contact, and pay attention.Demonstrating the ability to listen during an interview is just as important as answering questions. The best inter views include both give and take: they’re a discourse as opposed to a stilted series of questions and answers. The more engaged you are in the conversation, the more engaged a hiring manager will be by you.Taking time to prepare for an interview can be time-consuming, but the potential payoffs are well worth the work. After all, one of the best investments you can make is a well-prepared interview that results in the job of your dreams.

Marketing Essay Example | Topics and Well Written Essays - 2000 words - 36

Marketing - Essay Example In the paper we will analyze how the companies operating in retail businesses are currently managing their customers through marketing with the help of tools like BCG Matrix, Mintzberg intended strategy, 7P/8P analysis and techniques described in the case. The companies operating in retail businesses starve for obtaining customer loyalty. Conventional wisdom of loyalty describes that customers show loyalty towards companies and brands that tend to go above and beyond others. But according to Dixon & Freeman (2010), customers are more loyal to the companies that exceed their expectations in terms of products and services. Many retail companies like Tesco, Wal-Mart and M & S offer a refund or free product or even some other benefit in lieu of that in case the product has undergone expedited shipping. This helps them in retaining loyalty of their customers even in case of delay in product delivery or service. Product: The products of the companies operating in retail format vary from format to format. Whilst companies like Tesco and Wal-Mart have SBU structure and their products have similarity of being a departmental and multipurpose stores whereas the companies like GAP, Zara and French Connection are mainly apparel stores with specialized products. The product of a company is the first phase of generating loyalty from them. A product delivered in acceptable and good condition delights the customer whereas a product which defects and expedited delivery upsets him and tends to reduce his loyalty. Providing service to customer performs an integral part of gaining loyalty from them. According to Dixon & Freeman (2010), bad service by a company has its ripple effects in a way that it even repels perspective customers from a company. The research showed by them highlights that only 25% of the customers say positive about their experience of service with a company whereas almost 65% of them are likely to speak negative about the experience.

Discuss Gospel of Mark Assignment Example | Topics and Well Written Essays - 500 words

Discuss Gospel of Mark - Assignment Example In Mark 15 v 32 his enemies ironically refer to him as ‘Christ , this king of Israel.’ In 10 v 17 he is described as ‘Good Teacher’ by someone who wants to ask him questions. 2.How does Jesus identify himself? What titles/names does he use in relation to himself? Under questioning from Pilate Jesus answers to the title ‘King of the Jews’ , but Pilate was referring to an earthly kingdom and Christ to a heavenly one. In Mark 10 v 33 he is describing himself when he says ‘The Son of Man’. The phrase come from Enoch 46 where ‘the ancient of days’ is also described as ‘the Son of man’. 3.Write a brief â€Å"character sketch† (word picture) of Jesus as he is presented in the Gospel of Mark. Mark describes Jesus as a man of action anointed by God. ( Mark 1 v 11) Words such he might send them out to preach and to have authority to drive out demons.’ ( Mark 3 v 14, 15.) They are also described as being ordinary, imperfect people -James and John the Sons of Thunder i.e. quick to anger’ and ‘Judas Iscariot , who betrayed him. The gospel, begins with the baptism by John i.e. the time when Jesus was clearly stated to be God’s beloved son who pleased him ( Mark 1 v 11). This is different from the other evangelists. John begins before time ‘In the beginning was the Word.’ Both Matthew and Luke begin with the time of Jesus’s birth or thereabouts. These three writers wanted readers to know who Jesus was. Mark is more concerned with what he did. Mark begins his gospel at the beginning of Jesus’ ministry. He knew God as His Father who loves him and anoints him with the Spirit. - Mark 1v 11. He sees himself as belonging to a family of those who obey the will of God - Mark 3 v 35. In Gethsemane ( Mark 14 v 36 he prays to God as ‘Abba’ i.e. Daddy’, but

Air legislation - mantenance, planning and organisation Essay

Air legislation - mantenance, planning and organisation - Essay Example The aircraft is capable of rotation along the three axes namely; Pitch ,Roll and Yaw, in addition to a linear motion along the specific air route when in- flight. For any type of movement shown by the aircraft ,the weight of the aircraft must be balanced out to maintain the position of the center of gravity for stability. An air craft can have Lateral center of gravity, Longitudinal center of gravity and even Vertical center of gravity. The most important if these being the Lateral cg, which has a critical role in stabilizing the pitch of the aircraft. Lateral cg is further partitioned into Forward and Aft cg. There are limits to the Fore and Aft cg positioning. If the Fore and Aft cg is out of range the aircraft may pitch uncontrollably up or down during take-off ,flight or landing. For example if the cg is too far forward , the plane is likely to tilt forward or crash The Lateral cg position is to be maintained in order to control and stabilize any unwanted roll movement during any stage of flight. The position of Lateral cg can shift if there is an uneven distribution of fuel in the tanks,or in case of an uneven seating arrangement of passengers in a small aircraft. The Vertical cg position is associated with the stability of the flight along the yaw axis. A shift in the vertical cg can result in yawing motion if not compensated for by the pilot during take-off, flight and landing. The center of gravity is a major factor in the stability of an aircraft in all the phases of flight ; take-off ,cruise / flight and landing. A disturbance in the longitudinal, lateral or vertical cg can upset the movement of the aircraft along either of the three axes ;pitch , roll or

Strategies to Improve Water Scarcity

Strategies to Improve Water Scarcity Executive Summary This report is the summary of the definition, problems, limitation, consequences, government intervention to solve the issues and suggestion for improvements for the scarcity of water. The topic for my report is the scarcity of water in Malaysia. This report is about in the early March of 2014, there was a water crisis incident that had happened in Selangor and Negeri Sembilan, Malaysia. There are 6 subtopics that will be stress out in this report. The first subtopic is about the definition of scarcity and the number of usage of water for Malaysia compare with other country. The second subtopic is about the problem. In this subtopic, we are going to discuss about the problem that faced by the society such as lack of water for personal consumption; Malaysia suffer from malnutrition, dehydration when undergoes scarcity of water. Furthermore, the third subtopic is limitation. In this subtopic we are going to discuss about why scarcity happened in Malaysia. Moreover, we are going to disc uss about the consequences that will happened to the society. There will be good and bad consequences. This report will also reviews on how the government intervention to solve this issue. The methods are government can intervenes through planning, regulation, taxes, subsidies and partnership. In this case, the Malaysian government increases the budget to help to resolve the water shortage problem in Selangor; Malaysian government has also delay a project to save the water supply and Malaysian government has also cut down the water supply of the neighborhoods every couple of days. Lastly, as a conclusion of this report we had express our suggestion on how to improve the society to cut down the percentage of the scarcity of water. Definition In the early March of 2014, there was a water crisis incident that had happen in Selangor and Negeri Sembilan, Malaysia. Itsdeja vuall over again and this incident reminds us of the incident in Klang Valley on 1998. Furthermore, this incident happens because of the citizen in Malaysia need a lot of water supply every day until the level that the reservoir in Malaysia is not enough to fulfill all their needs. This is a very serious problem especially when we are dealing with the natural resources that produce by our mother earth. â€Å"According to studies, Malaysians use an average of 226 liters of water per person daily, which is way above our South-East Asia neighbors. Singaporeans use 154 liters (and intend to lower it to 147 liters by 2020) while the Thais manage with 90 liters.† (Meng, 2011). Due to this statistic there is no chance that the amount of water can fulfill all the wants of the citizen. Problems When this water crisis incident had happened, there are a lot of problems faced not only by the citizen but also by the government of Malaysia. Firstly, the problem faced by the Malaysian is there is not enough water supply for the citizen’s personal consumption and culinary purpose; this may cause the citizen in Malaysia suffer from malnutrition, dehydration or also dead. According to (Bins, 2012) â€Å"Some people can only survive for 8 to 10 days without water†. Moreover, the citizen can also experience disease problem due to not less water supply. This is because contaminated water carries a lot of virus and it can cause diarrheal diseases. Diarrheal disease alone can directly link to the deaths. â€Å"Contaminated water causes 80% of the health problems throughout the world.† (Globalwater, 2010). Poverty can also take place when water crisis happen. This is because, when the water supply is not enough to fulfill the citizens need, the whole society suffers. The children in Malaysia will lack of energy to go to school and study; professionals are also lack of energy for them to drive to work. Limitations Moreover, this water crisis incident happens because Malaysian citizen does not know how to appreciate the value of water supply. The price of water supply in Malaysia is very low and because of this, most of the people do not know how much water they are using until they receive their monthly bill and the water bill is just a small part of the bill. â€Å"Water is dirt cheap. So cheap that nobody pays any attention to saving it in the same way we would save electricity. In fact, the average Malaysian family’s water bill is only about 10% of its electricity bill,’’ (Dr. Chan, 2014). On the other hand, Malaysian government does not give any attention to the management of the water resources while we have plenty of rainfall to cover up for the lost that we might experience. The government did not plan for any alternative ways to survive from water crisis. â€Å"Our government does not have laws to safeguard water catchment areas and bar development projects in ec ologically sensitive areas.† (MalaysiaChronicle, 2014). Consequences When this water crisis incident had happened, there are good and bad consequences. Firstly, the good consequence is that Malaysian will be more aware of the usage of water supply. Malaysian will be more aware the limitation of water supply in Malaysia. Citizen in Selangor and Negeri Sembilan will start to save water by using campaign. Furthermore, citizen in Selangor and Negeri Sembilan will also know the importance of the water to the society. The citizen in Malaysia will realize that without water, health problem will occur. In addition, water crisis can cause the water pollution to decrease rapidly because people will start to appreciate water and they do not want to suffer from water shortage again. Moreover, the bad consequence is that water shortage can increase the percentage of people pass away. The shortage of water will cause health problems such as diarrheal diseases. This incident can also decrease the production of crops. The shortage of water can decrease the crops prod uction. Without water farmers wont be able to produce enough food to sell in the market and because of this the price of food will raise rapidly and the demand for this food will be very low. Government Intervention Malaysia is a country that uses mixed economic system. All economic decisions are made partly by the government and partly through the market. For example, government can intervenes through planning, regulation, taxes, subsidies and partnership. In this case, the Malaysian government increases the budget to help to resolve the water shortage problem in Selangor. â€Å"Prime Minister Datuk Seri Najib Razak announced on 2nd February an additional allocation of RM120 million to Syarikat Bekalan Air Selangor (Syabas) to help resolve the water problem in Selangor.† (wordpress.com, 2013). Furthermore, Malaysian government has also delay a project to save the water supply. According to (thenutgraph.com, 2014) â€Å"Energy, Green Technology and Water Minister Datuk SeriPeter Chin, saying Selangor is due for a water crisis by 2014 if the current state government under the Pakatan Rakyat continues to delay land approval for the Langat 2 treatment plant to be built.† This project has been delayed and will be restart again on 2016. Lastly, Malaysian government has also cut down the water supply of the neighborhoods every couple of days. According to (themalaymailonline.com, 2014) â€Å"The rationing will see millions of consumers in the state receive two days of water supply followed by two days of dry taps to enable water to be conserved in the dams over the next two months.† Suggestion My first suggestion for Malaysia to improve the economics is that Malaysia government should understand the issue in the society now days so that the government can meet the needs of the citizens. Secondly, the Malaysian government should not separate from its currently economy system because the benefits are better than the problems the country is facing now; instead Malaysian government should focus on how they can to restructure it in order to enhance the chances of success. The restructuring approach can involves defining areas that businesses will have to invest in and areas that government will have to invest in. The end product will be an economy where all customers’ needs are well meet and equality establishing for competition and business growth. The conclusion is that mixed economy is the right choice for the economic growth of Malaysia as it serves the right background for understanding what should be invested and defining how such investment will be undertaken, and also providing the necessary resources for such investment because it is both the government and the individuals that combines to finance the production process. References Meng Yew Choong. 2011.Malaysia faces looming water crisis. [ONLINE] Available at: http://www.thestar.com.my/story.aspx/?file=%2f2011%2f3%2f22%2flifefocus%2f8192017. [Accessed 04 May 14]. Corey Binns. 2012.How Long Can a Person Survive Without Water? [ONLINE] Available at: http://www.livescience.com/32320-how-long-can-a-person-survive-without-water.html. [Accessed 04 May 14]. globalwater.org/. 2010.Why Water? [ONLINE] Available at:http://globalwater.org/whywater.htm. [Accessed 04 May 14]. Malaysia-chronicle.com. 2014.SPORE MUST BE LAUGHING: A water crisis of Malaysias own making. [ONLINE] Available at:http://www.malaysia-chronicle.com/index.php?option=com_k2view=itemid=232812:spore-must-be-laughing-a-water-crisis-of-malaysias-own-makingItemid=2#axzz2zWgCEZLu. [Accessed 04 May 14]. wordpress.com. 2013.najib gives syabas another rm120million bailout?. [ONLINE] Available at: http://fabm.wordpress.com/tag/water-crisis/. [Accessed 04 May 14]. thenutgraph.com. 2010.Averting Selangor’s water crisis. [ONLINE] Available at: http://www.thenutgraph.com/averting-selangors-water-crisis/. [Accessed 04 May 14]. themalaymailonline.com. 2014.In Selangor, taps to run only every two days. [ONLINE] Available at:http://www.themalaymailonline.com/malaysia/article/in-selangor-taps-to-run-only-every-two-days. [Accessed 04 May 14]. 1 | Page

Free Blacks compared to Slaves :: History

Free Blacks compared to Slaves The next few paragraphs will compare blacks in the north to blacks in the south in the 1800’s. In either location blacks were thought of as incompetent and inferior. The next few paragraphs will explain each group’s lifestyle and manner of living. Up north all blacks were free. The population of blacks in the north was about 1% in 1860 after the American Revolution. The blacks up north had minimal rights. The blacks could not vote, because of stipulations or they were just told that they could not vote by laws of their area. The New York Convention created one stipulation that was created to exclude blacks from voting in 1821; the law stated that blacks could not vote if they did not own property. Most blacks were having a tough time getting jobs in the south. So if a black person could not generate income how were they supposed to buy a home? In the north the blacks only had menial jobs. Menial jobs were basically jobs that you needed no skill and received small pay. Jobs of skill were kept away from blacks. If blacks tried to get the skill jobs they were either turned away or beat up by workers. About 95% of blacks in the 1800’s were working menial jobs. The jobs that the blacks acquired were the jobs that whites would not take. Whites just thought of blacks as dumb and incapable people, they were only capable for menial jobs. Blacks in the north were separated from their white counterparts in everyway. Legislators were always creating laws to keep the races divided. Many states tried to impose laws that would segregate schools. The whites did not want black kids going to the same school because if blacks and whites mingled there could be inter marriage. Even the trains were segregated. Negroes had to sit on a certain part of the streetcars and whites on another. Blacks were not allowed to go to certain cities because people thought that they brought down the property value. Imagine people thought just the presence of blacks could bring down property value down. Blacks in the south were not free. Southern blacks were forced to work all day for no pay. As soon as the sunrise the slaves had to work until sunset. Blacks in the south had no choice to take a day off or not.

Plot summary of The Old Man And The Sea Essay

The plot summary of the old man of the sea The Old Man and The Sea is the story of an epic that makes a very great effort between an old, who has a lot of experience of a particular activity and he is the epitome of a modern human life, it was happened in a small fishing village near Havana, Cuba, The waters of the Gulf of Mexico, in the 1940,s in the twentieth century. The writers of modern age focused on man as well as psyche of man rather than society, so that Ernest Hemingway wants to write the old man and the sea ,which was the old(Santiago) suffered from alienation, that alone all the time, it was one of the features of modern age. (Miller, 2002: 3). In 1930,s and during the second world war Ernest Hemingway was lived in Cuba, and because he was loved hunting and fishing and in the age of childhood he fished and hunted with his father, so that he began to write the old man and the sea in the last years of his life and published in the 1952 as a single issue of human life in modern age. (Miller, 2005:5). Note; In that small village, the villagers must work, which work it is fishing to get money so as to sustain in life, so that each members in the village go to sea with his boat or skiff in the early morning for fishing, and Santiago, old Cuban fisherman was one of them, but alone. As (Ernest Hemingway said). He had a shack which was a small building made of woods, in it a bed, a table, one chair, a picture in colour of Sacred heart of Jesus and another of Virgin of Cobre of his wife on the shelf in the corner under his shirt. He had a small boat and gone eighty-four days without took a fish. The boy named Manolin, that the old man took him when he was five years old and the boy loved him too much and loyalty for him, when the boy saw him without taking a fish in the first forty days while he took three fish in the first week. It made the boy, unlucky to see the old man each day went and came, went and came with his skiff empty and without fish, then the boy came to help him such as coiled lines or the pole, harpoon, brought coffee, sometimes with some food from Martin or Perico, and newspapers that talked about baseball, then it would been the discussion between Santiago and Manolin, that Santiago had a huge  admired for the Great DiMaggio, he was great in baseball player, and whose father was fisherman. The boy left him because his parents forced him to do, and go to another boat. The parents of the boy with the villagers called Santiago salau or unlucky and laughed at him, but Santiago said toward Manolin I knew you did not leave me because you doubted, then the boy said no it was true because my father made me left, so I must obey him, finally the boy left him and Santiago goes to sleep, in his sleep he dreamt lions that played on the white beach of Africa, this was a sense when he was a very young man. The next morning before sunrise Santiago went to Manolin’s house to wake Manolin so as to carry Santiago’s gear to his boat and drinking cof fee, on the beach wished each other good luck. (Miller, 1988: 3-20). This time that started with the new day Santiago decided to go far out from others fisherman in the sea, he rowed steadily away from shore toward the deep waters of Gulf Stream. The first he heard the leaps of the flying fish then he saw flying fish pursued by dolphins a diving, circled seabird, he considered to be his friend, and he followed farther and farther out the seabird that was hunting for fish. One of the old man’s’ lines goes taut, and then the old man said out laud, would made a lovely piece of bait. Big fish pulled the boat every day farthest from shore until lost lights of his village. He can’t increase the tension on the line, because if it was too tauted it will be break and the fish will get away. It was a kind of struggle big fish (Marlin), and Santiago, that Marlin wants to get free and the old man wants to get his aim, goal, and desire that stands for life. Because he could not took big fish in to his boat and said a loud I wished I had the bo y, but nothing, then he said to himself you have to work better, it was a kind of encourage himself, and he was optimistic all the time although he was alone, and can’t catch a fish, so as to helped himself he said toward Marlin I loved you and I respect you but I will killed you dead before sunset, after that a small tired bird named (Warble) came from north toward the old man’s boat, perched on the taut fishing line that linked the old man to the big fish, the old man told the bird to stayed and rested here to live and to sustain like other any man or birds, he said you were tired and loneliness as me. He didn’t mentioned the Hawks that waited for little  bird, suddenly the Marlin surged, and the bird left him without any reaction, Santiago didn’t aware of the bird because his hand was bled, while marlin was quiet, the old man took the line with his back and ate the tuna that he caught day before, then turned to his imaginary mind to baseball, the gre at DiMaggio, and he wondered if DiMaggio would stayed with the marlin. The marlin woke and jumped out of water again and again and began to circle around the boat for hours and the line taken by Santiago’s hand that fought with the circling fish, after hat he pulled the fish on to it was side by the boat and plunged his harpoon in to it. (Miller; Asiaing.com, 10-37). Note; now he was happy, comfort and without any harm or pain because he got or completed his great aim, desire with the catching of big fish. Here the long strength struggle finished between The Old Man, and the Marlin with the fish lurched out of the water and dead, he pulled the boat toward the fish fastened the fish to the side of the boat. He thought how much money he could make from such a big fish, and he imagined that DiMaggio would be proud of him. The old man found himself wondered, luck, happy, and got his aim, goal, and he rowed toward his village with the great won in his life, but his happiness long less which an hour later amako shark arrived having smelled the marlin’s blood, the second fight and struggle began with sharks that wanted to eat the marlin’s flesh, he was able to killed a number of sharks with his knife and weapon, but he lost his knife and things in the process. He was failure after all and when he got back to the shore of his village there was nothing left but the head, the Skelton, and tail of the marlin. He beached his boat and went to his small building slept and dreamed the l ions and turtles. The next morning, Manolin came to the old man’s shack with brought a coffee and despite the old man’s bad luck he decided to go fishing with him again. The entire fisherman had gathered around the Santiago’s boat and measured the Skelton at eighteen feet. Hemingway employed a number of images that link Santiago to Christ, the model of transcendence, who turned loss in to gain, defeat in to triumph, and even death in to new life, and as a representative character for everyone in the society. (Miller, 2002:26-31). Major Characters in the old man and the sea: *Just we had two major characters, 1-Santiago, (The Old Man). 2-Manolin, (The Boy). -Santiago; The old man of the novella’s title. He was a Cuban fisherman, suffered terribly throughout The Old man and The Sea, he had went eighty-four days without caught a fish, and became laughingstock of his village, but he was able to patient. (Miller, 2002: 5). -Manolin; was present only in the beginning and in the end of The Old Man and the Sea, but his presence was important, because Manolin’s love and loyalty for Santiago highlighted the Santiago’s valued as a person and as a fisherman. (Miller, 2005:6). Minor Characters in the old man and the sea: We had four minor characters in the old man and the sea. 1-Marlin, (Big fish). 2-Joe DiMaggio. 3-Martin. 4-Perico. *Marlin; It was a big fish, which was the greatest aim and goal of Santiago. The struggle more than three days between Santiago and Marlin, it was the trying by Santiago to catch Marlin, he had took marlin, but it was destroyed by sharks later.(Miller, 2002:5). *Joe DiMaggio; although he never appeared in the story. He was one of American most famous baseball players; Santiago worshiped him as a model of strengthen and young. (Miller, 1988: 55-56). Note; he always *Martin; Martin a cafà © owner in Santiago’s village, didn’t appeared in the story. Manolin often went to martin for Santiago’s supper and others. (Miller, 1988:12). *Perico; perico was the owner of the bodega in the Santiago’s village. He didn’t appear in the novella the old man and the sea, but he served an important role in the fisherman’s life about the scored of the baseball’s newspaper. (Miller, 2002: 6).